The Late Late Show presenter and comedian James Corden has joined forces with Samsung to help launch its new Galaxy S6 and S6 edge phones.

In a 60 second video created by Cheil UK, Corden, who adopts two personalities to promote the new phones, plays himself and 'Wilf', a 'hipster director alter-ego who is focused purely on style and looks'. Corden commented 'I've had so much fun making this video with Samsung, 'Wilf' the director was a great character to play', while Matt Pye, COO at Cheil UK, added 'James is real hot property right now, following his star turn as the host of The Late Late Show in the US. He's king of the latest viral videos, and it made perfect sense to use his unique comedy gifts, personality and charisma to launch Samsung's most revolutionary smartphones to date'.